This Privacy Policy outlines our company's practices regarding information collected from users who have accessed our website www.alterreno.it, or alternatively share personal information with us.

Legal bases for data collection

Processing your personal information (i.e. all information that would allow you to be identified by reasonable means; hereinafter "Personal Information") is necessary for the performance of our contractual obligations to you and to provide our services, to protect our legitimate interests and to comply with the legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure and other uses of Personal Information as described in this Privacy Policy.

What information do we collect?

We collect two types of user information.

The first type concerns de-identified and non-identifiable information pertaining to a User (or Users) that may be made available or collected through use of the Site (“ Non-Personal Information ”). We are not aware of the identity of a User about whom non-personal information was collected. The non-personal information collected may include aggregate usage information and technical information transmitted by your device, including certain software and hardware information (for example, the type of browser and operating system used by your device, language preferences, access time etc.) and are used to improve the functionality of our Site. We may also collect information about your activity on the Site (for example pages viewed, online navigation, clicks, actions, etc.).

The second type concerns Personal Information

which is personally identifiable information, i.e. information that identifies an individual or can identify him or her with reasonable effort.

This information includes:

Device Information: We collect personal information from your devices. This information includes geolocation data, IP address, unique identifiers (such as MAC addresses and UUIDs) and other information relating to User activity across the Site.

Registration Information: When you register on our Site you will be asked to provide certain details such as: first and last name, email or physical address, and other information.

How do we receive user information?

We receive personal information from several sources:

When the User voluntarily provides personal data to register on the site;

When the User uses our Site or accesses it in connection with the use of our services;

From third-party providers, services and public records (for example, traffic analytics providers).

We do not rent, sell, or share User information with third parties except as described in this Privacy Policy.

We may use the information for the following purposes:

Communicate with you – send you notices about our services, provide technical information and respond to any customer support issues;

Communicate with the User and inform him of the latest updates and services;

Serve advertisements when you use our Site

Market our websites and products

Carry out analyzes and statistics aimed at improving the Site

In addition to the various uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and collaborators.

In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third-party providers, who may be located in various jurisdictions around the world, for the following purposes:

Hosting and operation of our Site;

Offer you our services, including a personalized view of our Site;

Store and process such information on our behalf;

Propose advertisements to the User and support us in evaluating the success of our advertising campaign, as well as helping us to recalibrate the user target;

Provide the User with Marketing offers and promotional materials relating to the Site and services;

Carry out research, technical diagnostics and analysis;

We may also disclose information in good faith if we believe that doing so is helpful or reasonable to: (i) comply with applicable laws, regulations, legal process or governmental requests; (ii) enforce our policies (including the Agreement), including investigations of potential violations; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our customers, Users or third parties; or (vi) for the purpose of cooperating with law enforcement agencies and/or as we deem it necessary to enforce intellectual property or other legal rights.

User Rights

The User can request to:

Receive confirmation whether personal information relating to you is being processed or not and access stored personal information, together with additional information.

Receive a copy of the personal information you voluntarily provide in a structured, commonly used and machine-readable format.

Rectify personal information within our control.

Delete personal information.

Object to our processing of your personal information.

Restrict our processing of your personal information.

However, please note that these rights are not absolute and may be subject to our legitimate interests and regulatory requirements.

If you wish to exercise the above rights or receive more information, please contact our Data Protection Officer ("DPO") using the details in the contact section.

storage

We will retain your personal information for as long as necessary to provide our services and comply with our legal obligations, resolve disputes and enforce our policies. Retention periods will be determined taking into account the type of information collected and the purpose for which it is collected, taking into account the requirements applicable to the situation and the need to destroy obsolete and unused information as soon as possible within reasonable limits. In light of applicable regulations, we retain records containing customer personal data, documents relating to account opening, communications and anything else required by applicable laws and regulations.

We may rectify, supplement or remove incomplete or inaccurate information at any time in our sole discretion.

Cookie

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services.

A "cookie" is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very useful and can be used for a variety of purposes, which include allowing you to navigate between pages efficiently, enable the automatic activation of some features, remember preferences and make interaction between the User and our services quicker and easier. Cookies are also used to ensure that the advertisements displayed are relevant to you and your interests and to compile statistical data on the use of our Services.

The Site uses the following types of cookies:

to. 'session cookies' stored only temporarily during a browsing session to allow normal use of the system, deleted from the device when the browser is closed;

b. 'persistent cookies' read only by the Site, saved on the User's computer for a fixed period and not deleted when the browser is closed. These cookies are used when it is necessary to know who the User is for repeat visits, for example to allow us to store preferences for subsequent access;

c. 'third party cookies' set by other online services that track content on the page you view, for example, by third party analytics companies, who monitor and analyze access to our website.

Cookies do not contain any information that identifies you personally, but Personal Information that we store about you may be linked, by us, to information stored in and obtained from cookies. You can remove cookies by following the instructions in your device preferences; however, if you choose to disable cookies, some features of our Site may not function properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information on the use of the Site. Google Analytics collects information such as the frequency with which Users access the Site, which pages they visit, when they do so, etc. We use the information for the sole purpose of improving our Site and our services. Google Analytics collects the IP address assigned to you on the date you visit the Sites rather than your name or other identifying information. We do not combine information collected through Google Analytics with personally identifiable information. Google's ability to use and share information it collects about your visit to this Site is limited to the Google Analytics Terms of Use and Google Privacy Policy.

Collection of third party information

Our policy covers only the use and disclosure of information collected from you. To the extent that you disclose information about yourself to other parties or sites on the Internet, different rules may apply to their use or disclosure of the information you transmit to them. Accordingly, we encourage Users to read the terms and conditions and privacy policy of each third party to which they choose to disclose their information.

This Privacy Policy does not apply to the practices of companies that we do not own or control, or individuals who do not work for us and that we do not manage, including third parties who may disclose information as provided in this Privacy Policy.

How do we take care of information?

We care about implementing and maintaining the security of the Site and your information. Although we have taken all reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access to or misuse our Site, and we make no warranty, express, implied or otherwise that we will prevent such access.

Transfer of data outside the European Economic Area

Note: Some data recipients may be located outside the European Economic Area. In this case, we will only transfer data to countries approved by the European Commission as offering an adequate level of data protection, or we will enter into legal agreements to ensure an adequate level of data protection.

Advertisements

We may use third-party advertising technologies to serve advertisements when you access the Site. These technologies use customer information about your use of the Services to serve advertisements (for example, placing third-party cookies on your web browser ).

You can opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"). For more information about this practice of NAI and DAA members and your choices regarding the use of this information by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: http://optout.networkadvertising.org/#!/ and http://optout.aboutads.info/#!/.

Marketing

We may use Personal Information such as your name, email address, telephone number, etc. internally or by using third-party collaborators for the purpose of providing you with promotional materials relating to our services, which, in our opinion, may be of interest to you.

Out of respect for your right to privacy, the means to opt-out of receiving further marketing offers from us are available within these marketing materials. If you unsubscribe, we will remove your email address or phone number from our marketing distribution lists.

Note: Even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important email communications without offering you the opportunity to opt-out. These communications may include customer service announcements or administrative notices.

Corporate transaction

We may share information in the event of a corporate transaction (such as the sale of a significant portion of our company, a merger, consolidation, or asset sale). In such case, the transferring or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Minors

We understand the importance of protecting children's privacy, especially in an online environment. Under no circumstances do we allow minors to use our services without the prior consent of a parent or legal guardian. We do not knowingly collect personal information from minors. If a parent or guardian becomes aware that the minor has provided us with Personal Information without their consent, they should contact us at the address in the contact section.

Updates or changes to this Privacy Policy

We reserve the right to change or revise the Privacy Policy from time to time; material changes will be effective immediately upon display of the updated Privacy Policy. The latest revision will be reported in the "Last modified" section. Your continued use of the Platform following notification of such changes on our website constitutes your acceptance and consent to such changes to the Privacy Policy and your agreement to be bound by their terms.

How to contact us

For any general questions about the Site or about the information we collect about the User and how we use it, you can contact us at the email address info@alterreno.it or by calling our office number in the contact section.